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Two Isuzu Project Pickups To Be Displayed At SEMA

CERRITOS, Calif. – Two exciting and aggressive Isuzu Pickup project vehicles, both developed by Street Scene Equipment of Costa Mesa, California, will be displayed at this week’s Specialty Equipment Market Association (SEMA) show in Las Vegas.

The project vehicles–a 2007 i-290 Extended Cab Sport Truck and a 2007 i-370 4×4 Crew Cab Off-Road Truck–are designed to show consumers how they can customize an Isuzu Pickup with readily available aftermarket equipment.

“These trucks may look like concept vehicles,” said Rick Stipa, executive manager, accessory and product planning for Isuzu Motors America, Inc. “But any customer, with a little bit of effort and imagination, can own a new Isuzu truck virtually identical to either of these showstoppers.”

Isuzu i-290 Sport Truck

It began as a stock Pacific Blue 2007 Isuzu i-290 4×2 Extended Cab. But the i-290 Sport Truck–now featuring bright gold stripes from Ape Graphics and a Snugtop tonneau cover–is anything but ordinary. A Ground Force lowering kit drops the vehicle two to three inches for an aggressive stance, while wide 255/45R20 Toyo Proxes S/T tires on 20-inch American Racing wheels provide a street-ready look while enhancing grip and overall performance on-road.

On the outside, Street Scene Equipment contributed Cal-Vu signal mirrors, front bumper cover, wiper cowl, roll pan and side skirts, all painted body color by L&G Enterprises. Street Scene upper and lower chrome Speed Grille inserts, custom hidden hitch and valance driving lights complete the look.

Underneath and inside, the i-290 Sport Truck offers up a Kinetik battery supplied by Stir Marketing, a Gibson exhaust system, and black leather seats with body-color-keyed Pacific Blue inserts from Roadwire and Classic Soft Trim.

The whole package, according to Mike Spagnola, president of Street Scene Equipment, is expected to appeal to young males up to 30 years of age–and the young at heart.

This vehicle embodies street-truck performance for those that like to be seen cruising in style. Both looks and handling are improved on the asphalt where this concept is most likely to be found.

Isuzu i-370 Off-Road Truck

While the i-290 Sport Truck represents one approach to affordable, available personalization for Isuzu Pickup buyers, the i-370 Off-Road Truck demonstrates that customization can go in a completely different direction.

Beginning with a stock Pacific Blue 2007 Isuzu i-370 4×4 Crew Cab, the Street Scene team raised the truck with a four-inch lift kit from Skyjacker, then added 35-inch BFGoodrich tires outfitted with American Racing wheels that are slick, literally–because they are Teflon coated, the better to wash off the muck from an excursion on a muddy trail.

The Street Scene-supplied signal mirrors, front bumper cover, wiper cowl and roll pan were painted body color by L&G Enterprises. The hyper-aggressive look is enhanced with Street Scene’s Speed Grille inserts, custom hidden hitch, flip-up license plate kit and 6.5-inch driving lights; nerf bars and Dakar light bar from Rampage; custom gold stripes from Ape Graphics; and bedliner and tailgate extender from Isuzu Motors America. Like the i-290, the i-370 Off-Road Truck features a Kinetik battery, Gibson exhaust, and leather seats from Roadwire and Classic Soft Trim.

“This truck,” says Spagnola, “demonstrates just how much you can do and how far you can go with an Isuzu Pickup–from hunting, camping and mountain climbing to hitting the dunes and towing your motorcycles. It’s a rugged American look that will appeal to active adults of a wide variety of ages and interests.”

Both project trucks are based on popular members of the Isuzu Pickup line, which consists of the two-wheel-drive Extended Cab (available as either an i-290 with 2.9-liter, 185-horsepower four-cylinder engine or as an i-370 with a 242-horse, 3.7-liter inline five) and the five-cylinder i-370 Crew Cab (available in both two- and four-wheel-drive models).

Based in Costa Mesa, California, Street Scene Equipment is a leading aftermarket supplier of automotive styling accessories.

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