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Yaris is Toyota’s Best Selling Model in Europe

  • Yaris, Toyota’s best selling model in Europe
  • Toyota Optimal Drive technology across the entire engine range
  • New grade Yaris 2010 brings added visual appeal and product value to the heart of the model range

Driven by a greater demand for small, fuel-efficient cars, the B segment’s share of the overall market is on the increase. In 2009, it grew from 21 % to 23 %, further establishing its key position within the European automotive market.

First launched in 1999, with an all-new, second generation model introduced in 2005 and further refinements added in 2009, the Yaris is Toyota’s best selling model in Europe, positioned at the heart of this highly competitive segment.

As reflected in its consistently strong performance in the European J.D. Power Customer Satisfaction survey, an ever-increasing number of customers have come to appreciate the Yaris’ ingenious packaging, class-leading passenger room coefficient, comfort and versatility, advanced technology and performance. In total, over 2.2 million units have been sold across Europe since its launch, and the
Yaris represents a quarter of Toyota’s annual car sales on the continent.

In 2009, Toyota Optimal Drive technology was introduced across the entire engine range. This has significantly lowered both fuel consumption and CO2 emissions, with appreciable cost of ownership benefits to customers. All engines – 1.0 litre VVT-i, 1.33 litre Dual VVT-i and 1.4 litre D-4D – now generate 120 g/km or less, with fuel consumption averaging below 5 l/100 km.

Yaris 2010 introduces a new grade into a revised, streamlined model line-up which sees all engine variants available in every grade. Bringing added visual appeal to the heart of the model range, Yaris 2010 features numerous exterior styling updates, a refreshed interior and an upgraded standard equipment specification.

Manufactured at TMMF Valenciennes in France and on sale from January 2010, the new Yaris 2010 will revitalise the core of Toyota’s best-selling European model, with overall range sales expected to exceed 200,000 units in 2010.

2010 Toyota Yaris – Hi-res. Images

2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris (Europe)
2010 Toyota Yaris - 1.0 litre VVT-i petrol engine
2010 Toyota Yaris - 1.33 litre Dual VVT-i petrol engine
2010 Toyota Yaris - 1.4 litre D-4D diesel engine
2010 Toyota Yaris Interior (Europe)
2010 Toyota Yaris Interior (Europe)
2010 Toyota Yaris Interior (Europe)
2010 Toyota Yaris Interior (Europe)


In 2009, Toyota Optimal Drive technology was introduced across the entire engine range. This has significantly lowered both fuel consumption and CO2 emissions, with appreciable cost of ownership benefits to customers. All engines – 1.0 litre VVT-i, 1.33 litre Dual VVT-i and 1.4 litre D-4D – now generate 120 g/km or less, with fuel consumption averaging below 5 l/100 km.

Yaris 2010 introduces a new grade into a revised, streamlined model line-up which sees all engine variants available in every grade. Bringing added visual appeal to the heart of the model range, Yaris 2010 features numerous exterior styling updates, a refreshed interior and an upgraded standard equipment specification.

Manufactured at TMMF Valenciennes in France and on sale from January 2010, the new Yaris 2010 will revitalise the core of Toyota’s best-selling European model, with overall range sales expected to exceed 200,000 units in 2010.

New Feature Model: Yaris 2010

  • Yaris 2010 – a new grade at the heart of the model line-up
  • Refreshed interior and exterior design
  • Upgraded standard equipment specification
  • Enhanced product value with up to 5 % customer benefit

Yaris 2010 is a new grade at the heart of the model line-up, replacing the outgoing feature model1. The revised model line-up now comprises four specification levels: Base, Luna, new Yaris 2010 and Sol2.

Designed to refresh the model’s advanced, innovative image, and add further visual appeal to Toyota’s popular B segment hatchback, Yaris 2010 benefits from several exterior updates.

It now features a more expressive, tinted headlamp cluster design, newly developed matt silver door handles, a new modern wheel cap design as well as new alloy wheels, a new rear light colour treatment and two new, grade-exclusive exterior colours; Light Purple Silver and Blue metallic.

On board, the Yaris 2010 standard equipment specification has been enhanced to include analogue instrument dials, a perforated leather steering wheel and gearshift knob1, and a distinctive upholstery trim.

With automatic air-conditioning and front foglights also incorporated in the standard equipment specification, the Yaris 2010 offers a customer benefit of up to 5 %2.

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