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Toyota Tundra Adds To Its Versatile Lineup With Two New TRD Packages

September 25, 2008 – Dallas, TX – Toyota’s 2009 Tundra full-size pickup truck will enhance its on- and off-road appeal with the addition of two new option packages from Toyota Racing Development (TRD).

A new TRD Rock Warrior Package is specially tuned and equipped with dynamic appearance features for off-road adventure and a powerful look, while a new TRD Sport Edition Package is optimized for an aggressive street appearance.

“Tundra continues to be among the leaders in the full-size pickup truck segment in performance, durability, functionality, safety and value,” said Don Esmond, Toyota senior vice president, automotive operations. “These attributes, along with two new and exciting TRD packages and 45 different model configurations allow the Tundra to help meet the needs of a diverse group of truck buyers.”

The TRD Rock Warrior and Sport Edition packages add to Tundra’s versatile lineup offerings by appealing to image-conscious truck buyers. In addition to the demand for traditional truck attributes, these buyers like to reflect their personal tastes through a truck with a strong street or off-road image.
The TRD Rock Warrior Package enhances the performance of the Tundra 4×4 with the addition of a tuned suspension and many performance and styling enhancements, inside and out. The TRD Sport Edition Package adds an array of unique exterior and interior features to give the Tundra 4×2 the look and feel of a custom street truck. In addition to their styling and performance attributes, both packages are built off of the value-driven Tundra grade, providing buyers with an attractive price.

TRD Rock Warrior will be available exclusively on the Tundra grade 4×4 Double Cab (standard bed) and CrewMax equipped with the 5.7-liter V8 engine. In addition to its tuned suspension, the Rock Warrior is equipped with Bilstein┬« shocks, TRD 17-inch forged alloy wheels with BF Goodrich┬« All-Terrain T/A tires, color-keyed front bumper and grille surround, matte-black rear bumper, fog lamps, black cloth interior with manual bucket seats, accessory shift knob and pedal covers, and TRD Rock Warrior side panel graphics. The Rock Warrior will come in two exterior colors, Black and Super White.

TRD Sport Edition will be available on the Tundra grade 4×2 Regular Cab and Double Cab (standard bed) with the 5.7-liter V8. The Sport Edition is equipped with color-keyed front and rear bumpers and grille surround, color-keyed heated outside mirrors, color-keyed door handles, fog lamps, black cloth interior with manual bucket seats, accessory shift knob and pedal covers, accessory 20-inch machined star five-spoke alloy wheels and TRD Sport Edition side panel graphics. The TRD Sport Edition will be available in two exterior colors, Black and Radiant Red.

Pricing for the TRD Rock Warrior and Sport Edition packages will be announced closer to their launch in November 2008.

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