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ToyotaToyota Australia set new records in 2007 to lead the automotive industry beyond one million sales for the first time in a calendar year.

Toyota was market leader for the 11th time – the past five in a row – with sales up 10.7 per cent compared with the market growth of 9.1 per cent.It beat its nearest rival by almost 90,000 sales and was more than 128,500 ahead of the third-placed company.

Toyota’s sales have grown 50 per cent in the past five years and more than 87 per cent in the past decade.

Toyota achievements for the year included:

  1. Unprecedented sales of 236,647 vehicles – up 10.7 per cent.
  2. Selling five of the eight most popular vehicles.
  3. Market share up 0.3 points to 22.5 per cent.
  4. Record sales for Yaris, Corolla, Prius, Aurion, Kluger and HiLux.
  5. Corolla – Australia’s best-selling vehicle for three months in 2007.
  6. Record local production of medium and large cars.
  7. Outselling Holden and Ford combined in two months during 2007.
  8. Record exports of 95,000 cars.

In 2007, Toyota sold more passenger cars than any other company – for only the second time in its history.

Toyota was also the top-selling brand for commercial vehicles – a title held since 1979.

Last year was the first time Toyota sold more than 100,000 commercial vehicles – a feat no other company has achieved.

Local sales of Toyota’s Australian-produced four-cylinder Camry and V6 Aurion cars rose 43.8 per cent with 48,372 being delivered.

This was the best result for the company’s locally built medium and large cars in 45 years of manufacturing in this country.

In addition, Toyota exported 95,000 Camrys and Aurions from its Altona plant in Melbourne – mainly to the Middle East.

Corolla – buoyed by the launch of a new sedan and hatch range in May – set an all-time record of 47,792 sales.

Kluger had its best year ever with sales of the new model running at three times the rate of the superseded range.

Deliveries of the petrol-electric Prius rose more than 60 per cent due to improved supply.

HiLux continued its reign as Australia’s most popular commercial vehicle with record registrations of 42,009.

It moved up one place in the rankings to be Australia’s third most-popular vehicle behind Holden Commodore and Toyota Corolla.

Toyota also finished last year on a high, selling more vehicles in December than the combined totals of its two nearest rivals – for the second time in 2007.

Corolla was the country’s best-selling vehicle last month, outselling Commodore for the third time during the year.

Toyota’s December total of 20,613 vehicles was 16.8 per cent or almost 3000 deliveries higher than December 2006.

It was also 11.9 per cent above the previous December record of 18,420 set in 2005.

Toyota Australia senior executive director sales and marketing David Buttner said Toyota was proud of its success, but recognised the coming year would be even tougher.

“Toyota’s results in 2007 are a terrific vote of confidence in our vehicles, dealers and staff – including the passionate people at our Altona manufacturing plant,” Mr Buttner said.

“We anticipate Toyota expanding its 2007 result to at least 250,000 sales in 2008. That prediction is based on significant new-model activity across the industry and the fact Toyota has the freshest line-up of any of our competitors.

“In addition, we will continue to work at the other aspects of our business that have helped bring success.

“In particular, these include investments in our vehicles, in our network and in our people – and a determination to continue to improve customer service.”

Source: Toyota (Australia)

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