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Pre-Orders Begin for All-New Mazda Axela (Mazda3) in Japan

– 2.0-liter models with i-stop and 1.5-liter models qualify for Japan’s Eco-Car tax reductions –

HIROSHIMA, Japan—Mazda Motor Corporation began taking orders today for the all-new Mazda Axela (known overseas as the new Mazda3) at all Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan. The sales launch is set for June 11, 2009. Manufacturer’s suggested retail prices (including tax) range from 1,660,000 to 2,678,000 yen.

The first generation Mazda Axela debuted in October 2003, and has since built a devoted global following thanks to its lively, distinct styling and sporty performance. The Mazda Axela/Mazda3 is available as either a four-door sedan or a five-door sporty hatchback. It has become a key model in Mazda’s lineup, selling over two million units in world markets and currently comprises over a third of Mazda’s annual global sales.

The new, second generation Axela inherits and evolves Mazda’s highly acclaimed sporty performance and exterior styling, and offers an outstanding interior with greater quality and functionality, as well as top class environmental and safety features.

Three grades in the Axela range — the 20C, 20S and the front-wheel drive (FWD) 20E — are newly equipped with i-stop, Mazda’s proprietary engine start-stop system that boasts a quick and smooth engine restart. Manufacturer’s suggested retail prices for these grades start at 1,890,000 yen.

All Axela models provide enhanced eco-friendly credentials by qualifying as Super-Ultra-Low Emission Vehicles (SU-LEV), achieving exhaust emissions that are at least 75% lower than the levels required by the Japanese government’s 2005 exhaust emissions standard. Additionally, FWD models with the 2.0-liter engine achieve top class fuel economy*1 thanks to a comprehensive approach to fuel saving that includes i-stop. Models with the 1.5-liter engine are fitted with a continuously variable transmission (CVT) and offer both top class fuel economy*2 and a sporty ride.

2010 Mazda Axela Sport / Mazda3 5-door – Hi-res. Images

2010 Mazda Axela Sport 20S
2010 Mazda Axela Sport 20S
2010 Mazda Axela Sport 15C
2010 Mazda Axela Sport 15C
2010 Mazda Axela Sport 20S
2010 Mazda Axela Sport 20S

2010 Mazda Axela Sedan/ Mazda3 Sedan – Hi-res. Images

2010 Mazda Axela Sedan 20C
2010 Mazda Axela Sedan 20C


Under Japan’s revised tax system to promote the spread of eco-cars, these models also qualify for 50 to 75 percent reductions in vehicle weight and acquisition taxes at the time of purchase.

*1: Vehicles with 2.0-liter engines on the Japanese market.
*2: Vehicles with 1.5-liter engines on the Japanese market.

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