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2012 Mitsubishi Lancer: Overview (Press Release)

2012 Mitsubishi Lancer: Overview

2012 MITSUBISHI LANCER: NEW VALUE-PRICED ALL-WHEEL CONTROL LANCER SE PLUS NEW FEATURES FOR ENTIRE MODEL LINEUP

In the highly competitive automobile market, Mitsubishi has been able to stay ahead of its peers by maintaining the industry’s most comprehensive sports sedan compact car line up available today.

Ever since its introduction in 1973, the Mitsubishi Lancer has been known for its exceptional reliability, engineering and value – without sacrificing performance. From the affordably-priced Lancer DE right up through the incomparable agility and speed of the incredible Lancer Ralliart, the Japanese auto manufacturer has an attractively-styled and well-equipped version of their well-rounded 5-passenger compact sports sedan to suit just about any consumer shopping for a new car.

New for the 2012 model year is the Lancer SE – an exciting new iteration that combines Mitsubishi’s legendary All-Wheel Control (AWC) all-wheel drive system with an eye-opening low price.

New for 2012 Mitsubishi Lancer
All-New Lancer SE with All-Wheel Control
The 2012 Lancer SE includes Mitsubishi’s advanced All-Wheel Control (AWC) all-wheel drive system at an exceptionally-low price point that’s sure to make it a hit in the snow country sections of the United States, providing excellent traction and inspiring driver confidence in adverse weather conditions.

DE Model Upgrades
The entry-level Lancer DE – already chock-full of welcome standard features and innovative safety technologies – receives a helpful up-shift light to signal the driver when to change gears for optimal fuel efficiency as well as a new design for its 16-inch wheel covers for 2012.

ES Model Upgrades
A Mitsubishi best-seller, the Lancer ES enjoys new equipment including the 16-inch wheel cover design included on the 2012 DE model but also gains stylish new fabric for its seating surfaces and instrument panel trim plus helpful “ECO” and up-shift indicator lights to help the driver maximize fuel efficiency.
The available Deluxe package now adds a sharply-styled lower chrome grille section as well as improved soft touch upper door trim and high contrast meters with color LCD display.

GT Model Upgrades
Formerly the GTS, the Lancer GT sees the addition of a handsome new 18-inch alloy wheel, improved seating fabric as well as the aggressively-styled front clip from the high-performance Lancer Ralliart model added to its impressive list of standard equipment. The Touring package adds the convenience of a backup camera with display inset in the rearview mirror.

Ralliart Model Upgrades
The high-zoot 2012 Lancer Ralliart now includes a new 18-inch alloy wheel design while the Touring package adds a handy backup camera with display housed within the auto-dimming rearview mirror.

The 2012 Lancer is the Answer
The Mitsubishi Lancer is such a refined and well-engineered vehicle that its chassis serves as the global underpinning for both the rally championship-winning, Lancer Evolution ultra-high-performance turbocharged sports sedan as well as the Mitsubishi Outlander crossover utility vehicle (CUV) – highly regarded vehicles in the eyes of both consumers and the automotive media alike.

And with such forward-thinking fuel-efficient technologies as Electric Power Steering (EPS) and a capable, normally-aspirated 148 horsepower 16-valve 2.0-liter DOHC 4-cylinder engine that features Mitsubishi Innovative Valve timing Electronic Control system (MIVEC) for improved power production and reduced exhaust emissions (Lancer DE and ES models), the 2012 Mitsubishi Lancer achieves an outstanding EPA fuel economy rating of 26 mpg city/34 mpg highway with the CVT.

Included amenities found on the 2012 Mitsubishi Lancer include a 140-watt AM/FM/CD/MP3 audio system with Digital Signal Processing (DSP) control and 4 speakers, speed compensated volume and equalization control; power door locks and mirrors with driver-side auto up/down; a tilt-adjusted steering column, 4-way adjustable driver’s seat; remote keyless entry and anti–theft engine immobilizer; and a convenient 12-volt power outlet in the center console – the latter item perfect for recharging a cell phone or a hand-held GPS.

Welcome standard exterior features and design touches include auto-off reflector-type halogen headlamps, black slotted-mesh grille with black surround, side air dams, and clear and black tail lights

Safety is always of utmost importance, so Mitsubishi engineers have loaded every Lancer model sold in the United States with a plethora of the latest and greatest safety technologies and innovations. These include advanced tool-stage front air bags with the occupants seek position sensor; side-impact head protection curtain air bags; front seat-mounted side air bags; driver’s side knee air bag; anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD), Active Stability Control (ASC) with Traction Control Logic (TCL); a Tire Pressure Monitoring System (TPMS); height-adjustable headrests and three-point seat belts for all three rear seating positions.

These advanced safety features, along with Mitsubishi’s highly effective Reinforced Impact Safety Evolution (RISE) energy-absorbing body construction in the event of an impact, has made the Lancer compact sports sedan an award-winning “TOP SAFETY PICK” by the Insurance Institute for Highway Safety (IIHS) several years running (Note: Results pending for 2012 model Lancer).

The 2012 Mitsubishi Lancer is available in 6 eye-popping colors: Wicked White, Apex Silver Metallic, Graphite Gray Pearl, Rally Red, Octane Blue Pearl and Tarmac Black Pearl.

All-New 2012 Mitsubishi Lancer SE with All-Wheel Control (AWC)
An exciting all-new entry into the expansive 2012 Mitsubishi Lancer model range is the all-wheel drive Lancer SE.

The new Lancer SE is tailor-made for residents of cold weather climates that are looking for a versatile and affordably-price sports sedan that provides the enhanced tractability, performance and peace of mind of an all-wheel drive system like Mitsubishi’s highly regarded technologically-advanced All-Wheel Control has to offer.

Standard amenities on every 2012 Mitsubishi Lancer SE include heated front seats and side mirrors, 16-inch alloy wheels and an aesthetically pleasing chrome lower grille.

Powering the all-new 2012 Lancer SE that comes equipped with All-Wheel Control (AWC) all-wheel drive is a potent 2.4-liter 4-cylinder engine that includes MIVEC variable valve-timing technology to produce a full 168 horsepower. What’s more, the new value-oriented Lancer SE features an advanced continuously-variable transmission (CVT) that further aids fuel efficiency and performance.

2012 Lancer GT and Ralliart: Performance Sports Sedans Ready for Takeoff
Aimed at the automotive connoisseur in the hunt for a luxury-laden 4-door that offers sports car-like performance, the 2012 Mitsubishi Lancer GT and the Lancer Ralliart are right on target.

Like the all-new all-wheel drive Lancer SE model, the 2012 Lancer GT features a potent 168 bhp 2.4-liter 4-cylinder engine under its hood. But in this instance the performance-oriented GT is available with either a precise-shifting 5-speed manual gearbox or with the optional continuously-variable transmission (CVT) with INVEC-III (Intelligent & Innovative Vehicle Electronic Control system) that “learns” a driver’s particular driving manner to better execute shift performance. The CVT-equipped Lancer GT also includes Sportronic® shifting via magnesium-alloy steering wheel paddle shifters for the ultimate in driver enjoyment and control.

Other included amenities on the 2012 Lancer GT are newly designed 18-inch alloy wheels, new interior fabric and instrument panel trim, the sporty front fascia from the Lancer Ralliart model, sport-tuned suspension, a 6 speaker audio system, sport front bucket seats, automatic climate control, Mitsubishi’s FAST-key with panic feature and leather-wrapped steering wheel, shift knob and parking brake.

For the 2012 model year, the Lancer GT features a backup camera with a display screen house within the rearview mirror on the available Touring package. The Touring package on the Lancer GT includes leather seating surfaces and front seat heaters, power glass sunroof, auto on/off headlamp control, auto-off Bi-Xenon HID headlamps, rain-sensing wipers and a premium 710-watt Rockford-Fosgate® sound system with 10-inch subwoofer, 6 CD/MP3 in-head unit and SIRIUS® satellite radio with 3-month prepaid service.

For all-out performance and features, the 2012 Lancer Ralliart rests atop the Japanese auto manufacturers compact sports sedan pyramid.

Powered by a 237 horsepower 2.0-liter turbocharged and intercooled MIVEC-equipped 4-cylinder engine and a lightning-fast 6-speed automated manual Twin-Clutch Sportronic Shift Transmission (TC-SST), the Lancer Ralliart’s athletic ability reaches new heights thanks to the inclusion of advanced Mitsubishi electronic driver aids such as full-time all-wheel control (AWC) with Active Center Differential (ACD) along with a front helical limited-slip differential, a rear limited-slip differential and Hill Start Assist (HSA), the latter element allowing the vehicle to remain in a stationary position on the slope for several seconds after the driver removes their foot from the brake pedal and implements the accelerator pedal.

Standard amenities on the 2012 Lancer Ralliart model above and beyond the Lancer GT’s equipment package include premium sport fabric seating surfaces, an aluminum hood with heat extractor vent, chrome side lower door molding, and leather-wrapped sports steering wheel, shift knob and shift boot. Like the Lancer GT, the Lancer Ralliart has an optional Touring package that adds a backup camera system with display screen inside the rearview mirror for the 2012 model year.

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