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Mazda TAKERI to Bow at 2011 Tokyo Motor Show (Press Release)

Mazda TAKERI to Bow at 2011 Tokyo Motor Show
– Mazda’s next-generation midsize sedan concept to debut alongside new Mazda CX-5 SUV with full array of SKYACTIV TECHNOLOGY –

HIROSHIMA, Japan—Mazda Motor Corporation will showcase the global premiere of the Mazda TAKERI next-generation midsize sedan concept car at the 42nd Tokyo Motor Show. Mazda will also hold the Japan debut of the new CX-5 crossover SUV equipped with the full array of Mazda’s breakthrough SKYACTIV TECHNOLOGY*1 as well as other new technologies and production models.

The 2011 Tokyo Motor Show will run from December 3 through 11, 2011, at the Tokyo Big Sight (Tokyo International Exhibition Center). The press days will be November 30 and December 1. Mazda will hold its press conference at 8:30 a.m. (JST) on November 30.

Mazda’s theme for the 2011 Tokyo Motor Show is “Environmental Technology, Pushing the Boundaries of the Emotion of Motion.” Mazda has previously announced its plan to thoroughly enhance environmental and dynamic performance under the Sustainable Zoom-Zoom long-term vision for technology development. The results of this plan began to appear on the market earlier in 2011. The Mazda Demio (known overseas as the Mazda2) launched in Japan in June, and the Mazda Axela (Mazda3) began its rollout to global markets in September.*2

The Mazda TAKERI exploits Mazda’s new design language, ‘KODO – Soul of Motion,’ to bring a new level of strength and allure to sedan styling. The TAKERI features the full array of SKYACTIV TECHNOLOGY, including the efficient and powerful new SKYACTIV-D clean diesel engine, to deliver vigorous performance and a comfortable ride desired in a sedan. The combination of SKYACTIV TECHNOLOGY and electric devices – such as Mazda’s idling stop system, i-stop, and a new regenerative braking system – enable the Mazda TAKERI to achieve excellent fuel economy.

The Mazda CX-5 is the first of Mazda’s next generation products that will feature the complete range of SKYACTIV TECHNOLOGY, including powertrain, body and chassis. Thanks to KODO design, the CX-5 expresses a strong sense of vitality and agility unlike other SUVs. As Mazda’s first model equipped with the new SKYACTIV-D clean diesel engine, the Mazda CX-5 also offers a predictable and refined driving experience coupled with outstanding environmental and safety performance.


Based on Mazda’s new design language, ‘KODO – Soul of Motion’, the Mazda TAKERI is designed to express “an intuitive sedan identity” and “an overwhelming emotional beauty” as the latest platform for Mazda’s breakthrough SKYACTIV TECHNOLOGY. TAKERI provides a supremely comfortable ride feel, thanks to the satisfying power of SKYACTIV-D and new lightweight and aerodynamic technologies. It also features the i-stop idling stop system and Mazda’s first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle’s electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda TAKERI achieves excellent fuel economy.

The regenerative braking system represents Step Two of Mazda’s Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).

*1 SKYACTIV-G gasoline engine, SKYACTIV-D diesel engine, SKYACTIV-DRIVE automatic transmission, SKYACTIV-MT manual transmission, SKYACTIV-BODY and SKYACTIV-CHASSIS.
*2 The Demio is available with SKYACTIV-G, the Axela is available with SKYACTIV-G and SKYACTIV-DRIVE.

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