Concept Cars

At-A-Glance / Overview

Hi-resolution Images / Desktop Wallpapers

Green Cars

Tuned, Modified, Custom Cars

Car Videos

Japanese Cars Specifications

Search   
RSS Feed JapaneseSportCars.com is on YouTube  JapaneseSportCars.com is on Twitter.  Follow Us  JapaneseSportCars.com is on Facebook.  Become a Fan

New Corporate Slogan for Mitsubishi

TOKYO, June 18, 2008 — Today Mitsubishi Motors Corporation (MMC) announced a new global tagline in order to clarify across all markets its direction for the future. The tagline, “Drive@earth,” will be launched first in Japan during the summer of 2008, and is intended to convey two major themes:
First, Drive@earth means that automobiles connect us to the world. Mitsubishi’s 4WD legacy has catapulted a generation of drivers to every corner of the earth, from desert dunes to city streets. Rally-tested toughness, performance and reliability make Mitsubishi Motors a trusted name on five continents. Through this trust, Mitsubishi vehicles forge a connection to customers, to communities, and ultimately to the natural world around us.

Second, Drive@earth means a new emphasis on environmental issues. It is the simple recognition that no enterprise — automotive or otherwise — makes sense without the context of a healthy planet. With climate change and dwindling oil reserves on the minds of drivers around the world, automakers have a special responsibility. MMC sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies — such as the zero-emissions i MiEV electric vehicle — that show as much care for the environment outside as for the occupants within.

The new tagline acts as a bridge between the company’s heritage and its future. Launched in this, the first year of MMC’s post-revitalization business plan, Drive@earth is an announcement of the company’s renewed focus, and a symbol of its intention to build a new era of sustainable partnership.

Mitsubishi slogan Japan Market
Corporate logo with new tagline (for Japan market)
Mitsubishi slogan oversea
Corporate logo with new tagline (for overseas markets)


Source: Mitsubishi

Share Your Thoughts