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Note: This new compact crossover will be released globally, including North America, Europe, and Asian regions including China.

Tokyo, February 17, 2010 – Mitsubishi Motors Corporation announced that its all-new compact crossover RVR went on sale at Mitsubishi dealerships throughout Japan from February 17. The RVR is an ideal compact crossover which achieves superior utility and running performance, excellent environmental efficiency (all models qualify for the Japanese domestic eco-car tax reduction), and a refined interior and exterior in a compact size at an accessible price (¥1,785,000 ~ ¥2,449,650, consumption tax included).

The new RVR provides outstanding fuel efficiency from its lightweight, compact body. With the panoramic field of view of an SUV, the RVR is easy to drive and provides turn-on-a-dime maneuverability. The vehicle is the ideal compact crossover, with ample luggage space for every application from daily driving to leisure outings.

The power train combines a 1.8-liter, 16-valve DOHC MIVEC¹ engine with an INVECS²–III sport mode 6-speed CVT. The vehicle features a regenerative braking system³ (high-efficiency electric power generation control), electric power steering, improved aerodynamics and other low-fuel consumption technologies down to fine detail, resulting in a 75% reduction from the Japanese FY 2005 emissions gas standards and exceeding the FY 2010 fuel efficiency requirements by 15%. All models qualify for the Japanese eco-car tax reduction (50% tax reduction to promote the popularization of environmentally-friendly cars).

The RVR also incorporates super-wide HID headlights which provide a wide, ultra-bright beam for safe night driving, a panoramic glass roof (with LED illumination) for a sense of spaciousness during the day and a romantic ambiance at night, and push-button ignition. The vehicle has a refined and sporty interior with a black color scheme, silver highlights, and smooth, soft padding.

The RVR is equipped with an advanced in-car entertainment including a terrestrial digital TV tuner HDD navigation system and a “link system” with USB, Bluetooth and other connections for music players and other external devices.

2011 Mitsubishi RVR – Hi-res. Images

¹ Mitsubishi Innovative Valve-timing Electronic Control
² Intelligent and Innovative Vehicle Electronic Control System
³ Intensive battery charging of the electricity generated during deceleration (regenerative braking). The stored energy is used until it is consumed during idling and running, without electricity generation. This system contributes to higher fuel efficiency because the burden on the engine is decreased from not running the alternator while the stored energy is consumed.