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Mitsubishi i-MiEV won the “Most Advanced Technology” award in Japan

Mitsubishi Motors’ i-MiEV Wins the 2009-2010 Car of the Year Japan’s

Tokyo, Japan, October 23, 2009 – Mitsubishi Motors Corporation (MMC) announced that its new-generation electric vehicle, the i-MiEV has won the “Most Advanced Technology” award at the “2009 – 2010 Car of the Year Japan” final judging held by the Car of the Year Japan’s Executive Committee. Confirming Mitsubishi Motors’ heritage in the Car of The Year Japan awards, this further recognition comes 2 years after the Lancer Evolution X won the “Most Fun” Special Achievement award at the 2007-2008 Japan Car of the Year awards.

Utilizing the long wheelbase from the gasoline-powered “i” rear-midship layout on which the i-MiEV is based, the high-capacity drive battery is installed under the floor, and the power unit is mounted under the luggage area. Through this structure, the i-MiEV has plenty of range for daily driving while keeping the spacious interior of the “i” base vehicle.

The introduction of the MiEV OS (MiEV Operating System)*1 – an advanced integrated vehicle management system into which the company has poured its wealth of know-how gained from decades of electric vehicle (EV) research and development – has provided the kind of high performance and reliability that befits a new-generation EV. The i-MiEV garnered praise as the realization of the ultimate in environmental efficiency as it emits no CO2 while being driven*2.

2009 Mitsubishi i MiEV (prototype) – Hi-res. Images

2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)
2009 Mitsubishi i MiEV (prototype)

*1Generic name for the integrated vehicle management system developed by Mitsubishi Motors for new-generation EVs.
*2CO2 generated from electric power plants is not included.

Outline of Car of the Year Japan 2009-2010

Candidates: All passenger cars released or launched in Japan as a new model between November 1, 2008 and October 31, 2009.
Prizes: Car of the Year Japan / Import Car of the Year
Special Achievement Awards (“Most Fun”, “Best Value”, “Most Advanced Technology”)
COTY Jury: 61 jurors

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