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Lexus LFA In Pursuit of the Perfect Pitch Commercial

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The Glass Test
For the commercial titled “Pitch,” Lexus employed a renowned physicist from a leading university to help determine which type of champagne glasses have the same frequency as the LFA’s revving engine. (The pitch of the glass needed to precisely match the pitch of the engine in order for the flute to shatter.) Lexus racecar driver Scott Pruett then “drove” on the dynamometer until the engine revved to 7,000-9,000 rpm—creating just the right frequency of vibration to break the glass. And, yes, the entire crew wore earplugs during filming.

Lexus Puts the LFA Supercar to the “Glass test”

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