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Lancer And Outlander Receive Industry Recognition For Versatility, Technology And Appeal

April 30, 2008 — CYPRESS, CA — As the market demand for compact vehicles increases with the help of rising gas prices, sales of Mitsubishi Motors’ Lancer and Outlander vehicles continue to drive the brand’s caché. Built on the same global C-Segment platform, the two model lines accounted for 44.2 percent of Mitsubishi Motors North America’s (MMNA) total sales in the calendar year 2007.

Since being completely redesigned in 2007, the Mitsubishi Lancer sedan has been recognized across the industry as a solid entry-level value within the category. The expert editors at Kelley Blue Book’s kbb.com recently named the Lancer a 2008 Coolest New Car Under $18,000 for its rally-inspired performance and handling features and cutting-edge in-car technology. In 2007, the Lancer was selected as one of About.com’s Top 10 Cars for Teens and one of CNNMoney.com’s 10 Cars Worth Waiting For, while the high-performance 2008 Lancer Evolution received a Popular Mechanics Automotive Excellence Award in the Fun to Drive category.

The next-generation Lancer also won BrandIntel’s 2008 Consumer Voice Award for receiving the best combination of consumer discussion and sentiment in the compact car segment and has received industry-wide praise:

“The 2008 Mitsubishi Lancer is a robust and satisfying people mover that will further elevate buyer expectations in this ever-elevating segment.” — Edmunds.com

“For those who want their entry-level sedan on the sporty side, this new Lancer will be worth a long look.” — Car and Driver

Based on the same performance-engineered global platform of the Lancer, the Mitsubishi Outlander melds bold, sporty design with impressive room and utility, offering 5- or 7-seat flexibility, clever cargo area packaging and the segment’s first flap-fold tailgate. Many of these features, as well as its off-road capabilities, landed the Outlander a 2007 DogCar of the Year Award for Best Small-Sized SUV from dog experts Dr. Marty Becker and Gina Spadafori at DogCars.com. The Outlander has also received accolades within some of the top industry publications:

“The redesigned Outlander is greatly improved and is now a competitive entry in this class” — Consumer Reports

“All in all, the Outlander is an attractive entrant in the small CUV category, with above-average power and features.” — Ward’s AutoWorld

“Overall, the Outlander shows real promise in a competitive market segment. It offers versatility and some driving fun in a package that’s neither too big nor too small.” — Consumer Reports

Both the model lines also satisfy the growing consumer demand for user-technology, as evidenced by a recent poll conducted by MyRide.com, which found that 56 percent of respondents said that high tech features impact their purchasing decisions. Bluetooth® hands-free calling and pre-paid SIRIUS® Satellite Radio subscription come standard with the Lancer and Outlander, while other available options include Sportronic magnesium steering wheel shifter paddles, a 30-GB hard drive navigation system (with 6-GB of digital music storage capacity) and a 650-watt Rockford-Fosgate® Premium Audio system.

“Given the current state of the industry, we are seeing demand within the compact vehicle segment continue to rise,” said Dan Kuhnert, executive vice president of sales and marketing for MMNA. “As this demand rises, we are planning to carve out a larger piece of the compact segment and offer consumers more models in the Lancer and Outlander lines.”

For the current model year, the Outlander has introduced a new entry-level 2.4-liter ES model that starts at $19,990 and a SE model that combines the economy of the 4-cylinder engine with the features found in the premium XLS model.

The 2009 model line also features a new 2.4-liter Lancer GTS model with a168 horsepower aluminum DOHC MIVEC 4-cylinder engine, as well as a the all-new Lancer Ralliart, which will be available this summer. Powered by a new 2.0-liter DOHC MIVEC intercooled and turbocharged engine that produces 237 horsepower, the Lancer Ralliart will feature a Twin Clutch-SST gearbox and a fulltime 4WD driveline with Active Center Differential (ACD), offering a medium between the Lancer GTS and the Lancer Evolution.

Source: Mitsubishi

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