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Infiniti Launches Infiniti EX Black Premium Limited Edition for Europe

VIP TREATMENT ALL THE WAY WITH THE INFINITI EX BLACK PREMIUM

  • Most exclusive EX ever available
  • Just 150 for all of Europe – each with membership of invitation-only Relais & Châteaux Club 5C
  • Based on high performance EX30d GT Premium and equipped with innovative safety technologies as standard
  • Malbec Black paint, special alloy wheels and graphite leather add up to a stunning way to make an entrance
  • One night with dinner and breakfast for two in a Relais & Châteaux hotel

ROLLE, Switzerland – 20 January 2011 – Demonstrating that where you go can be just as rewarding as how you get there, Infiniti’s new model – the most seductive EX ever – comes with a VIP pass to a selection of the world’s most beautiful hotels and restaurants.

The new and strictly limited edition EX30d Black Premium marries Infiniti’s passion for luxury and performance with the passion for hospitality and fine cuisine that is Relais & Châteaux – for what is probably the most exclusive automotive offer of the year.

As befits a model limited to just 150 for all of Europe, the EX Black Premium owner is automatically entitled to join the Relais & Châteaux Club 5C where membership is by invitation only and the benefits simply cannot be bought.

THE GETTING THERE

Launched simultaneously across all of Infiniti’s European markets, each 238 PS V6 diesel-powered Black Premium offers both a stunning drive and a spectacular way to arrive.  Setting off the coupé crossover’s indulgent (and exclusive, for an EX) Malbec Black paint to perfection are 19-inch five double-spoke alloy wheels, sunroof and polished aluminum roof rails.  The interior is just as special, with its Bose® sound system, graphite leather interior and highlights of aluminum and black lacquer.

Hailed as the original coupé crossover for its dashing looks and agile handling, the Black Premium delivers everything the EX30d is known for – including a class-leading 550 Nm of torque and thrilling drive – with the style, luxury and standard features that you would love to drive to visit a Relais & Châteaux property.

Based on the top-selling GT Premium, the Black Premium is comprehensively equipped as standard with an array of advanced technologies to rival anything in the compact crossover class.  Standard features include Around View Monitor, Intelligent Cruise Control, Lane Departure Prevention and Blind Spot Warning as well as state of the art entertainment and communication systems.

2011 Infiniti EX Black Premium (Europe) – Hi-res. Images

2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (Limited to 150 units for Europe)
2011 Infiniti EX Black Premium (limited to 150 units for Europe)

THE STAYING OVER

As official automotive partner to Relais & Châteaux – a unique association of more than 500 of the world’s greatest hotels and restaurants – Infiniti is proud to be able to offer EX Black Premium owners something that literally cannot be bought – membership, for two years, in the exclusive Relais & Châteaux Club 5C programme.

Created in 2004 as a way of sharing more of the Relais & Châteaux experience with its most loyal clients, these Relais & Châteaux “ambassadors” are looked after more like house guests than hotel customers.

Like Infiniti, the Club 5C is based on a philosophy of hospitality and in particular a passion to share some of the treasures behind the five key words – Courtesy, Charm, Character, Calm and Cuisine – at the heart of the Relais & Châteaux experience.

Each Relais & Châteaux hotel has its own individual take on offering 5C members some unique gift or “Discovery Privilege”. Thus, the 5C member might create its own, customized scent in the Galimard studio, or visit the market with the chef to select the produce for lunch that day.  They might enjoy a guided tour of the grounds from the head gardener, or be privy to cultural or historical insights on the property and the surroundings from the general manager.

It is on top of what 5C members can expect in every Relais & Châteaux establishment: a VIP welcome, personalized attention from a dedicated Concierge Service and invitations to exclusive events. Just what the Infiniti customer is already used to, in other words.

And of course, every 5C member on arrival benefits from a room upgrade, availability permitting.

So that the 150 EX Black Premium owners can fully appreciate what the Club 5C offers, the first sumptuous night is on Infiniti.  In fact each of the special EXs comes with a Lys d’Argent, valid for a double room for one night, dinner with drinks and breakfast for two people in one of more than 200 Relais & Châteaux hotels around the world.

From the grandest establishments in capital cities to spectacular rural or coastal retreats, the EX Black Premium driver’s destination could be Europe – another excuse to take the EX for a drive then – or as far afield as Morocco. Or Mexico. Or French Polynesia.

With typical Infiniti attention to detail there’s even a Relais & Châteaux guide in the glovebox to help owners decide where to enjoy their memorable stopover.

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