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TOKYO, Japan, November 9, 2010 – Honda Motor Co., Ltd. announced today that the CR-Z, a hybrid vehicle, has been awarded the Car of the Year Japan 2010-2011 by the Japan Car of the Year Executive Committee. The sporty CR-Z hybrid brings together a 1.5-liter i-VTEC engine and Honda’s original Integrated Motor Assist™ (IMA®) system into a progressive and dynamic design that fuses agile, exhilarating driving with outstanding fuel efficiency of 25.0 km/L.*

Remarks from Takanobu Ito, President and CEO, Honda Motor Co., Ltd.

“We are very proud that the CR-Z has been selected from the strong contenders of new models as the Car of the Year Japan 2010-2011. This award shows that the public has accepted Honda’s aspiration to supply exceptional environmental performance in a fun-to-drive hybrid car at an affordable price, as well as Honda’s desire to spread the joy of owning and driving a car. We also believe that this award for the CR-Z reflects the true value of the combined efforts of our business partners and the many others who supported CR-Z development and production. Going forward, Honda intends to bring more joy to an even larger number of customers.”

2011 Honda CR-Z (Japan Spec) – Hi-res. Images

* Figures for CVT version, based on results of 10-15 mode fuel-efficiency testing by the Japanese Ministry of Land, Infrastructure, Transport and Tourism.