Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV. The 2011 Highlander models will begin arriving at dealers September 24.

Toyota has significantly revised its popular Highlander and Highlander Hybrid crossover sport utility vehicles for 2011, giving them enhanced styling, additional standard amenities and new user technology.

For the second year in a row, the Toyota Camry is ranked #1 on the “American-Made Index” as compiled by the editors at Cars.com. The 2010 Camry was rated “The best mid-sized sedan” by Motor Trend. Forbes Magazine praised the Camry Hybrid by including it in “2010’s Best Cars for Commuters”.

The Toyota Prius continues to lead the market for hybrid automobiles that it started over a decade ago. With its 50-MPG fuel economy rating, Prius is the most fuel-efficient passenger car available in the U.S. today.

Ten years ago Toyota launched a new kind of car in North America. It was the Prius, an affordable car with a hybrid gas/electric powertrain. In the decade that followed, the Prius made an indelible mark on the automotive industry.

Since its launch, the Prius has been a regular feature in the International Engine of the Year Awards. It is the fourth victory in five years for Toyota’s acclaimed Hybrid Synergy Drive system in the prestigious International Engine of the Year awards.

Customized Toyota Prius “Making Green Cool” presented at 2009 SEMA.

Toyota Motor Corporation (TMC) and Mazda Motor Corporation (Mazda) have reached an agreement on the supply under license of hybrid technology used in the Toyota Prius.

“The character of Toyota Prius, Triangle mono form is popular in current car design. Based on completed design forms, adding more aggressive forms will be successfully practical to a variety of models that sued to be difficult to make up.”