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2012 Toyota Prius v Makes Worldwide Debut at 2011 NAIAS
Article contains images Article contains video clips 2012 Toyota Prius v Makes Worldwide Debut at 2011 NAIAS
The new Prius v, with “v” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA. It will share the current generation Prius’ platform and Hybrid Synergy Drive technology.

January 10, 2011 | » Preliminary Specs & Overview

Toyota Announces Limited Service Campaign of Certain 2004-2007 Prius Vehicles
Toyota Announces Limited Service Campaign of Certain 2004-2007 Prius Vehicles
Toyota Motor Corporation announced it will repair 378,000 Prius vehicles in the United States from model years 2004-2007 to correct a possible water-pump condition that could cause coolant to overheat resulting in reduced power output.

November 30, 2010 | » Read the story

Toyota Debuts RAV4 EV Demonstration Vehicle at 2010 Los Angeles Auto Show
Article contains images Toyota Debuts RAV4 EV Demonstration Vehicle at 2010 Los Angeles Auto Show
Toyota Motor Sales (TMS), U.S.A., Inc. debuted today the second-generation Toyota RAV4 EV at a news conference at the Los Angeles Auto Show. A total of 35 vehicles will be built for a demonstration and evaluation program through 2011.

November 17, 2010 | » Slated For 2012 On-Sale Date

All-New Toyota Prius PLUS Performance Package Debuted at 2010 SEMA Show
Article contains images All-New Toyota Prius PLUS Performance Package Debuted at 2010 SEMA Show
Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling.
Toyota Prius C&A Custom Concept at 2010 SEMA Show
Article contains images Toyota Prius C&A Custom Concept at 2010 SEMA Show
The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle.

November 3, 2010 | » Features

Toyota Celebrates 10th Anniversary Of Toyota Prius in U.K with a Limited Special Edition Prius
Article contains images Article contains video clips Toyota Celebrates 10th Anniversary Of Toyota Prius in U.K with a Limited Special Edition Prius
Each of the Limited Special Edition Toyota Prius carries a special body kit, 17-inch smoke-finished alloy wheels, privacy glass and black leather upholstery embossed with a 10th anniversary logo.

October 27, 2010 | » Only 1,000 available

Toyota to Use Bio-PET ‘Ecological Plastic’ in Vehicle Interiors
Toyota to Use Bio-PET ‘Ecological Plastic’ in Vehicle Interiors
Toyota Motor Corporation has been engaged in applying Ecological Plastics to automobiles since 2000, and, in May 2003, became the first in the world to use in a mass-production vehicle a bio-plastic made from polyactic acid.
Pricing Adjustment for 2011 Toyota Prius
Article contains images Article contains video clips Pricing Adjustment for 2011 Toyota Prius
Toyota Motor Sales (TMS), U.S.A., Inc., announced a change on the suggested retail prices (MSRP) for the Prius mid-size hatchback. The 2011 Prius will arrive at dealers in late November.

September 23, 2010 | » Begin at $23,050

Pricing for New 2011 Toyota Highlander and Highlander Hybrid
Article contains images Article contains video clips Pricing for New 2011 Toyota Highlander and Highlander Hybrid
Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV. The 2011 Highlander models will begin arriving at dealers September 24.

September 23, 2010 | » Begin at $27,390

2011 Toyota Highlander and Highlander Hybrid Overview
Article contains images Article contains video clips Article contains PDF file attachment 2011 Toyota Highlander and Highlander Hybrid Overview
Toyota has significantly revised its popular Highlander and Highlander Hybrid crossover sport utility vehicles for 2011, giving them enhanced styling, additional standard amenities and new user technology.

September 23, 2010 | » New Styling Details for 2011