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Customized Scion xB “Battle of the Builds” Contest Winners

SCION ANNOUNCES WINNERS FOR ITS “BATTLE OF THE BUILDS” CUSTOMIZATION COMPETITION FOR U.S. SERVICEMEN AND SERVICEWOMEN

TORRANCE, Calif. — October 18, 2010 — Scion announced today the winners for its unique car customization challenge for teams of active duty military personnel. The “Scion Battle of the Builds” contest highlights the creativity, teamwork and can do attitude of today’s U.S. Military and challenged them to design a customized Scion xB.

The customized xBs were evaluated by Global Judging Automotive based on thirteen criteria including paint, build quality, bodywork, interior, and audio/visual entertainment.

“We are fortunate enough to travel around the country and see all different types of cars,”

says Nathan Leon of Global Judging Automotive.

“We have seen it all, but none of those competitions have been as rewarding or as unique as the Scion Battle of the Builds. Each of the vehicles presented had incredible inspiration, making it very difficult to pick a winner.”

Customized Scion xB “The Squid” by The Salty Dogs

Grand Prize Winner: $14,000 Team: The Salty Dogs Concept: The Squid
Military Branch: United States Navy Base: Naval Station, Mayport, FL Team Members: 6
Customized Scion xB "The Squid" by The Salty Dogs

Customized Scion xB “R&R 2011” by Sapper

First Prize Winner: $12,000 Team: Sapper Concept: R&R 2011
Military Branch: United States Army Base: Fort Leonard Wood, MO Team Members: 5
Custom Scion xB "R&R 2011" by Sapper

Customized Scion xB “xB Assault” by Kai Hei Tai

Second Prize Winner: $10,000 Team: Kai Hei Tai Concept: xB Assault
Military Branch: United States Marine Corps Base: Marine Corps Air Ground Combat Center, 29 Palms, CA Team Members: 5
Custom Scion xB "xB Assault" by Kai Hei Tai


To support U.S. troops, Scion is working closely with Morale, Welfare and Recreation (MWR) of the Army, Navy, Air Force, and Marine Corps commercial sponsorship units and base Auto Skills Centers. Car enthusiasts, team supporters, and other interested parties can visit www.BattleoftheBuilds.com/blog to take a closer look and see how each xB project was built. The projects can also be viewed by visiting Scion’s Facebook page at www.facebook.com/scion.

About MWR. Morale, Welfare, and Recreation (MWR) is a Services-wide, comprehensive network of support and leisure programs and services primarily designed to enhance the experience and improve the quality of life of our uniformed service members, their families and military retirees. MWR professionals worldwide strive to deliver a wide range of quality programs, services and events ranging from family, child and youth programs to athletics, recreation, entertainment, and auto skills
activities. Whether it be at a stateside or overseas base, on board a ship deployed to the Arabian Gulf, or on the battlefield half a world away, MWR is proud to serve the needs, interests and responsibilities of the entire military community for as long as they are a part of the military.

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