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All-New Fourth-Generation 2016 Toyota Prius Unveiled in Las Vegas

Press Release : All-New 2016 Toyota Prius Unveiled in Las Vegas
2016 Toyota Prius

2016 Toyota Prius

Toyota unveiled the all-new 2016 Prius in Las Vegas, promising a ten percent fuel economy improvement on core models.

Engineered and designed from the ground up, the fourth-generation Prius is longer and looking sleeker.  It measures 2.4 inches longer, 0.6 inches wider and 0.8 inches lower than the outgoing model.

According to Toyota, “today’s customers want all the traditional benefits of a hybrid, but don’t want to compromise on looks and performance.”

On the outside, the hood and the roof peak have been lowered and moved forward respectively. New standard LED headlamps help curtail the front fascia. The rear combination lamps conveys the character line of the new Prius from the rear spoiler, which has also been lowered.

On the inside, Toyota said “the drivers will feel immediately comfortable once inside”. Design features such as wrap-around dash design, form-hugging seats, and wide instrument panel deliver sense of comfort and spaciousness.

The 2016 Prius is the first global vehicle to implement Toyota’s New Global Architecture, which among others, provides a stiffer structural framework to help improve occupant protection in the event of a collision.  The high strength upper body is designed to dispense frontal collision impact energy.  With Toyota’s New Global Architecture, the new Prius features a lower center of gravity and a more responsive suspension package, offering more driving excitement.  As a matter of fact, the height of the Prius’ front badge is exactly the same as that of Scion’s FR-S sports car – a significant accomplishment in height and mass reduction.

In addition, the all-new 2016 Toyota Prius will be selected as one of the first U.S. models to offer Toyota Safety Sense, a safety package anchored by automated pre-collision braking which includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Dynamic Radar Cruise Control and Automatic High Beams.

2016 Toyota Prius Hi-Res. Images

2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius
2016 Toyota Prius (interior)
2016 Toyota Prius (interior)
2016 Toyota Prius (interior)
2016 Toyota Prius (interior)
2016 Toyota Prius (interior)
2016 Toyota Prius (interior)
2016 Toyota Prius (interior)
2016 Toyota Prius (wheel)

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