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2013 Toyota Prius c (Prototype with options)

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* The Toyota Prius c shown in this video clip is a prototype with options

Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Prius c will offer:

  • Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
  • Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
  • A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience
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